First Impressions – part two

  • Lawn care
    o Is your grass cut and leaves raked on Thursday or Friday, especially during your growing season? Do your trees have mulch beds? Every three months, walk the entire church grounds with your lawn care provider – let him know your expectations clearly.
    o Dead trees and dead branches are dangerous to people and cars – cut them down. It’s cheaper than a lawsuit.
    o Trees are great – they help the church’s “green” image and provide shade. But, get trees with color (maples, cherries, crepe myrtles) instead of pines – people driving by will notice colorful trees. Avoid oak trees, they’ll tear up your pavement and sidewalks. Ask your city nursery for advice – you might even get trees for free (I did).
  • Flowers and color beds
    o You need to have something in your color beds year-round (unless your winter flowerbeds are covered in snow). Flowers say a lot to guests – get flowers with lots of colors. I guarantee it will get attention.
    o Get rid of bushes in islands because they block the driver’s view as she looks for an empty spot. If you want bushes, put them against the building (and use azaleas or hydrangeas).
  • Marked entrance doorso Are the doors you want guests to enter clearly marked? If you have multiple buildings, how do guests know what door to come in? Perhaps some clearly visible wording over the door like “Main Entrance” will cut through the confusion.
    o Regular attendees may enter through “short-cut” doors. If a guest follows a member into one of those side doors, the guest is immediately lost – not a good first impression. Help guests know which doors to use (and which not to use).
  • Appearance of entrance areao The main guest entrance lobby should be busy with people and signs to convey an image of an active, on-mission church but not cluttered with “funeral parlor” furnishings. Make the first impression an attractive, warm, colorful visual experience.
    o Word of caution – the furnishings in your lobby telegraph the demographic your church seeks to reach. Your grandmother’s furniture, while pretty, will appeal to, well, your grandmother and not 20-somethings. What does your lobby say about your target audience?
  • Welcome desk location
    o Your Sunday morning welcome desk should be visible instantly and not crowded by workers talking to each other about Saturday’s ball game. Get the desk as close to the primary guest entrance door as you can – maybe even out on the sidewalk! If guests don’t know where to go, they’ll go somewhere else or go home.
  • Interior church signage
    o Is your interior signage coordinated? Is it in clear and large print? Is it visible down hallways? Some churches have color signage for different buildings or different age levels such as green carpet and green signs for elementary school classes. Just don’t make the mistake of changing your signage style with every new building.
    o New signage is expensive – but it can have a “wow” effective both on members and guests. Use color – it is very effective in all areas of your church buildings.
Lead On!
Steve

Strategic Budgeting

It’s that time of the year – church finances committees racing against the clock and sometimes against the staff and members to present to the church a balanced budget. In most cases, the budget looks similar to last year’s budget with a few changes.

There are many ways to create a budget for the next year

  • Last year plus budget – take last year’s numbers and add or subtract a certain amount or percentage in order to get a figure for this year’s budget. This is simple, quick, and easy. That can be good but you’ve got to realize going into the process that you’re taking the easy way out.
  • Zero base budget – this is more complicated and eventually more satisfying. Start with a clean slate for each ministry area (music, education, administration, missions, etc.). Then, plan and put a price tag on every event and activity you’ll do next year. Don’t leave out anything.
  • Strategic budget – this type requires a lot of financial and leadership backbone. Don’t go here unless you’re ready to lead. Like the zero base budget, start with a clean slate. Then, decide what part of your church’s mission is “that which you cannot live without” – what part of your church’s purpose is so integral to your critical path that should you not do that, your church will cease to exist. After deciding what is number one, then determine number two, and number three, etc.
  • Put everything on the table – remove from the equation all positions and people. Think rationally and not emotionally about what it takes to accomplish your church’s mission and vision. Ask questions such as, “Do you need a senior pastor (or can you show videos from a mega church)?,” and, “How many administrative assistants and ministers do you need to carry out each long-term strategic mission goal.”
  • When you have settled on your number one priority, then determine how much money you need to fund the programs and personnel for that mission. Okay, now set money aside from your anticipated next year’s revenues for that goal. Move on to the second goal, determine what it is and fund it appropriately with personnel and programs. Go to number three, four, etc. Do this until you run out of money (most finance committees can tell you how much money the church will recieve next year).
  • There, you’ve created a strategic budget. The nitty-gritty details of how the budget line items will come about are done through the zero-base budgeting process. That is the second step to creating a strategic budget. Zero-base budgets can be done alone but in the long run it will help the church more if they are done in conjunction with a strategic budget.

Here’s the bad news. The financial leadership teams of most churches and the senior pastors are unwilling to develop a full-blown strategic budget. It requires a lot of time and effort. It may require terminating staff and programs that are loved by members. It can be very painful.
Here’s the good news. A strategic budget of this magnitude only needs to be done every 3-5 years. That is about how often corporate America re-structures its management. Business wants to ensure they are going in the rigth direction for their organization and that they have the right staff to make it all happen. For the in-between years’ budgets, you can rely on a zero-base budgeting process.
After all the behind the scenes work is done, church members will see what are the church’s primary goals, how they are funded, how they are staffed and what programs will be done to make them happen. Members can talk about what their church is doing (and not just “being”) and they can buy into the vision, both as volunteers and as donors.
Oh, how many goals should a church have? Probably no more than a handful (3 or 4) and each goal should have no more than handful of programs. Keep it simple, keep it focused.

Lead On!
Steve