Coming to a church for the first time is frequently celebrated. People are encouraged to introduce themselves, provide contact information, and are even given coupons for coffee or food. These are good steps whose goal is to encourage the people to return again and again.
Churches can take another step which is to send a thank you note to all first time donors. The first time someone gives to a church is a big deal. It is one thing to come but it is an even bigger step to pull out your wallet and financially support the church. That action should be acknowledged.
Every first time donor should get a thank you note from a church leader – the pastor, the treasurer, or the church administrator. This simple act will take about 3 minutes per card and cost a dollar or two including postage. But the benefits of that expense will be enormous – people will comment about that for a long time and they will be genuinely surprised and grateful.
Take the time to write a thank you note. It is a big deal.
Lead On!
Steve