Physical First Impressions (part 5 of 10)

2014 12-December 27 (2080) Barcelona; Sagrada Familia Passion Entrance doors

  • Marked entrance doors
    • Are the doors you want guests to enter clearly marked? If you have multiple buildings, how do guests know what door to come in? Perhaps some clearly visible wording over the door like “Main Entrance” will cut through the confusion.
    • Regular attendees may enter through “short-cut” doors. If a guest follows a member into one of those side doors, the guest is immediately lost – not a good first impression. Help guests know which doors to use (and which not to use).
  • Appearance of entrance area
    • The main guest entrance lobby should be busy with people and signs to convey an image of an active, on-mission church but not cluttered with “funeral parlor” furnishings. Make the first impression an attractive, warm, colorful visual experience.
    • Word of caution – the furnishings in your lobby telegraph the demographic your church seeks to reach. Your grandmother’s furniture, while pretty, will appeal to, well, your grandmother and not 20-somethings. What does your lobby say about your target audience?


Lead On!