Physical First Impressions (part 6 of 10)

2012 April 14-JMU (7) Library sign

  • Welcome desk location
    • Your Sunday morning welcome desk should be visible instantly and not crowded by workers talking to each other about Saturday’s ball game. Get the desk as close to the primary guest entrance door as you can – maybe even out on the sidewalk! If guests don’t know where to go, they’ll go somewhere else or go home.
  • Interior church signage
    • Is your interior signage coordinated? Is it in clear and large print? Is it visible down hallways? Some churches have color signage for different buildings or different age levels such as green carpet and green signs for elementary school classes. Just don’t make the mistake of changing your signage style with every new building.
    • New signage is expensive – but it can have a “wow” effective both on members and guests. Use color – it is very effective in all areas of your church buildings.


Lead On!