Fundraisers for Youth Events

Posted on October 19, 2011 Written by

 

Fundraisers have two purposes:
  • To make money in an effective and efficient manner
  • To build unity among the participants and interested people around a specific goal

 

All fundraisers need to have a balance between these two purposes and do it in a fun way (that’s the “fun” in fundraising). Too often, the group putting on the fundraiser focuses on one purpose to the neglect or even exclusion of the other purpose. That is not good and will harm future efforts. For instance, if you put on a concert and ask a bunch of people to work really hard in all the areas of the concert but then receive only $350 after all that effort, the volunteers will probably come away disillusioned about the results (but have good memories of the event). They achieved one purpose but nearly killed themselves without achieving the other purpose. On the flip side, if you put on an event and raise lots of money with little vested support, people may not feel as committed to the cause but feel incredibly proud of how much money they raised. Balance is good. Balance is key.

Another key to fundraising is to spread out the “ask” over a period of time such as several months. Some organizations do a “blitz ask” but they’ve done months of preparation (and received gifts during the prep time, too). Success is always, always a factor of how much effort you put into it. Every good fundraiser will require lots of effort on everyone’s part – make sure that you get enough “return on your investment” to have made all that effort worthwhile.
Some fundraising ideas for youth events:
Penny War
  • Boys versus girls. Every penny placed in the girls or boys jar is one point towards them. Every dollar added to a boys’ or girls’ jar is a negative 100 points towards them. After a month of war, the winners will be decided by who has the most points. The loser will then have to prepare dinner for the winners.
  • This is easy to do and raises a few hundred dollars without a lot of effort. This is a good balanced way to raise money in that every week you can promote it and even have a running total. Frankly, I do suggest that the money jars are emptied each week for two reasons: to announce the weekly running totals to egg on each side and to not have money sitting around in a jar which can walk off.

 Spirit Nights

  •  I know that both Chik-Fil-A and Tropical Smoothie have spirit nights we can tap into where during a certain time period, receipts taken will yield a percentage (normally 10 to 15 percent) to the student ministry. TS will even let us host a plinko game which raises a lot of funds.
  • The secret to working with local vendors (and some companies will sponsor car washes) is volume. The kids are going to have fun at the store and that will build unity – that is certain. How much money is raised is entirely dependent on getting people to come and/or buy tickets ahead of time. Kids need to be “in my face” about buying tickets. This a good idea and it can be held multiple times between now and when you need the funds without getting old and stale.

Yard Sale

  • The church rents out parking spots in the parking lot where people can host their own yard sale on the church’s property (the church makes money off the rent of parking spots). In another part of the parking lot, the church sells items that people donated for the yard sale (the church makes money off the sale of items). The church can sell concessions and make some money. There is always a fear of someone selling something offensive, but that can be addressed with the individual and you can let them know what we won’t let them sell (like porn magazines or offensive t-shirts).
  • This requires a LOT of effort and extreme coordination. Advertising is the key, too – get the word out that there is a community yard sale and people will buy reasonably priced parking spots ($10 is suggested) if they know there will be crowds coming. This can be a huge unity event for the youth as they work ahead of time and spend the entire day helping. It will raise at least a couple of thousand dollars.

Auction

  • This is my favorite way to raise money for youth functions. People bring in items that are of good value – other items should go to the yard sale! In one evening, there is a silent auction followed by a live auction (with a real, live auctioneer). Every year I’ve seen this done, the church raises over $12,000. The youth sell tickets beforehand and they drum up interest; the youth spend the Sunday and Wednesday before moving items; a team of volunteers helps coordinate the event; the youth work the auction by serving food and telling their story from the stage while people mill around.

Scholarships

  • Asking people to sponsor a kid or part of a kid for a trip always works. By this I mean informing people how much it will cost and then flat out asking them to fund ¼, ½, or the whole cost of a trip. People will do that. Afterwards, you can have the kid(s) that got the scholarship(s) to write a thank you and say how much the trip meant to him (them).

Sunday morning doughnuts

  • Krispy Kreme will sell doughnuts on the cheap for fundraisers and then you can re-sell them on a Sunday morning by the box.

What other successful ideas have you been a part of?

Lead On!
Filed Under: budget, church administration, church finances, young adults Tagged: , , ,

Budget Percentages

Posted on September 12, 2011 Written by

Below is a recent email exchange with a friend of mine (names omitted).

 
Email Question:
I have a church that wants help examining their budget allocations by categories: missions, personnel, programs, etc. They want to look at similar size churches with similar size budgets. They want to know whether their allocations are in line for their type of church. Basically, they want to benchmark their distributions. They suspect that their personnel budget at 67% is high, but the church doesn’t know any different. And they want to know why they do not have any money to do actual programs.
 
Do you have access to any sort of database like that from any of your connections?
 
My response:
  1. No, I don’t know of any authoritative written source of ratios. Sorry.
  2. My experience tells me the following makes commons sense

 

a.      Personnel
                                                              i.      Range of 40-60% of undesignated receipts
                                                            ii.      Ideally about 50%
                                                          iii.      This includes the ministers and administrative assistants – people key to accomplishing the goals, mission and vision of the church
b.      Facilities
                                                              i.      Range of 15-25% of undesignated receipts
                                                            ii.      Ideally about 20%
                                                          iii.      This includes facilities staff costs
                                                          iv.      The percentage will be higher if a church has debt; lower if there is no or low debt.
                                                            v.      A church should spend annually about 2% of the cost of replacing the building on maintenance. If you have a building worth $1 million, then spend about $20,000 on maintenance. The rest of the percentage will be spent on salaries, utilities, cleaning supplies, commercial property insurance, capital reserve funds, etc.
c.      Programming
                                                              i.      Range of 20-35% of undesignated receipts
                                                            ii.      Ideally about 30%
                                                          iii.      This includes education, worship, missions, funds budgeted for allocation to outside organizations (Cooperative Program/Missions), etc.
That being said, these percentages go wild in various types of churches. New, emerging, highly growing churches have very high salary percentages and loads of debt. Older, established churches have paid off their debt so their programming is high and salaries have stabilized in the 50-60% range. While there is no “one size fits all” there are well-grounded rules that will help a church stay out of fiscal trouble. Hope this helps.
Lead On!
Steve
 
Filed Under: accounting, budget, church finances, church financial statements, leadership, strategy Tagged: , , , , ,

Church Insurance

Posted on August 28, 2011 Written by

On 9/11/2001, the insurance industry took the largest hit ever – over $40 billion dollars in claims – as a result of the terrorist attacks on the twin towers, the Pentagon and the planes. The insurance industry raised their premiums in an effort to recoup their vast losses – commercial insurance prices rose a lot in 2002 and then stabilized. In an effort to help the insurance industry, Congress also permitted the industry to levy a terrorism fee on new insurance policies (this authorization for this fee expires in 2014). As a result, church’s have been paying more for their commercial property insurance for ten years.

Actually, the price increases for churches are not entirely attributable to 9/11. There were two other series of incidents in the 1990s that exacerbated church insurance premium hikes. The Roman Catholic Church (and other church’s, too) had a series of well publicized pedophilia scandals which then tainted all faith institutions and raised premiums. There were also a number of church vans that tipped over and killed several people. 9/11 was the third of unrelated incidents which affected church insurance.

Since 9/11/2001, every commercial property insurance has carried a terrorism clause and premium. The dollar amount isn’t much and is rarely noted by the policy holder and not often mentioned by the insurance agent. This is a voluntary payment – churches can exempt themselves from paying this by simply stating they do not want this coverage. The coverage is automatic unless the church specifically states it doesn’t want the coverage. Please call your insurance agent and have that coverage removed. In my opinion, churches don’t need it because of the very limited coverage it offers: the terrorist attacks must be perpetrated by US citizens and acknowledged as terrorist acts by Congress are the only ones covered. Therefore, nothing on 9/11 would be covered but the Oklahoma City bombing would be covered.

In recent years I put my church’s insurance contract out to bid. Here’s what I learned. We paid over $42,000 for five consecutive years. In the year that the contract went to bid, the incumbent agent came back with a quote of just over $28,000 – a reduction of 35%. Two other bids came in at the same price so I knew that was a reasonable amount. In December 2010, a year after the initial bidding, I put the contract back out to bid and got back a quote of $24,500 – even more savings. We have shaved about 45% off our insurance contract.

With that savings I paid for a current valuation of the church’s property so that we have an accurate estimate of the worth of the church’s buildings and furnishings. I also got a video inventory of every room, cabinet, closet and office in the church. We made several copies of that video inventory and placed the copies with different people in their homes (away from the church), including our insurance agent. I’m in favor of inventories but not paper ones – when it says “10 chairs” there is no knowing the worth of those chairs. An image of those chairs allows for better accuracy in getting an insurance settlement.

So, please do the following

  1. Call your insurance agent today and delete the terrorism coverage on your church.
  2. Put your church’s insurance contract out to bid as soon as possible. Get at least three quotes and chose the low bidder.
  3. Get a current valuation of your church’s PP&E (property, plant & equipment)
  4. Make a video inventory of your tangible assets and have copies made for several people

Lead On!
Steve

Filed Under: budget, buildings, church finances, facilities Tagged: , , ,

Capital Budgeting

Posted on August 9, 2011 Written by

The List
Every church needs more money for it’s capital projects. Oh, I presume that you have a list of capital needs which means you’ve already done a study of them. If not, here’s what you need to do:

  • Itemize
    • Make a list of every thing you need to do in the next ten years. 10? Yes, because I guarantee you do not have the money do it all this year so you need to have a plan of what you’re going to do over the next decade. Equipment will break down and need to be replaced. Keeping a list of your HVAC (heating, venting, and air conditioning) equipment and what needs to be replaced in the next few years will help you set money aside for those needs.
    • Also, there are things that you don’t see now that you will need in the future. In 1990, no one had any idea of the power of the internet – now it is an indispensable part of every office. Who knows what the next 10 years will bring – be prepared to control the future rather than having the future take control of you.
    • The list needs to items that you know about but also what others see. No one person knows all in a church, consult with others (both staff and lay members) about what should be on the capital needs list.
    • Most capital needs lists are physical plant items: air conditioning units, roofs, paint, furniture, buildings, etc. There is nothing keeping a church from establishing a capital needs list with items related to non-physical needs – items that will help others outside the four walls of the church and/or will enable members to go farther and do more. I wish more capital needs lists had other items such as
      • Endowment or foundation funds: this would be a pool of funds to meet present and future needs of the church whether it is a physical plant need or a ministry need.
      • Mission fund for a specific trip coming up or to take care of a ministry need somewhere else.
  • Prioritize
    • After you’ve got a list, put them in some type of order. The best order is one which indicates their priority for being accomplished – the priority of need. This order is very fluid – some things will drop in priority while others will rise according to the needs of the church at any given time. For instance, new interior signage may drop in priority when people realize that the condition of the children’s furniture warrants more attention and funding.
    • This does not mean that you’ll do the items on the list in that order. Several things may interrupt such as
      • A donor sees something on the list that tickles his or her fancy and the donor decides to take care of that item(s). There are donors like this in every church – let members know about the list and you may be surprised by how many items are “just taken care of.”
      • Some items are so big that you can’t do them in one year; instead, items are taken care of in phases over several years. I’m doing that right now with several items: installing electric shades in the dining room and gym; replacing all copper gutters and downspouts with aluminum ones with gutter guards (so I never have to pay for the gutters to be cleaned again); putting in new windows throughout the church; etc.
  • Monetize
    • Put a dollar figure beside each one. The dollar figure is very much a guess, but an educated one.  Do not spend the time now to get quotes for every item, just take a stab at how much each item will cost (aim a little high, too!). That way, when people see the list, they’ll understand the scope of the needs. Also, if someone wants to “own” one of the items, they’ll know how much to give to the church to cover that specific item.
  • Date-ize
    • Establish goals as to when items will be done.  These dates can be fluid, of course. But if you don’t put some type of date/goal, then it may never get done. Put it on the list with a desired “due by” time frame even it is done piece-meal over several years.
  • Publicize
    • Tell people what the list contains, why items are on the list, ask them for additional items for the capital needs list, be willing to alter the list as needed, and continue to tell people about the list. The more publicity you can create, the better. You’re not “poor-mouthing” the church, just making people aware of items that they may not know about or may have over-looked. Help people be aware of the needs – then they’ll support you in your efforts to meet these capital needs.
    • One of the ways that I make my list available is to put it in a rack just outside my office door. I totally believe in transparency so I make all financial info available to anyone who comes to my office (and a limited amount online at the church’s website). That rack contains four items:
      • The latest audit by the independent audit firm
      • The most recent monthly financial statement
      • The current capital needs list
      • Give away books on stewardship and generosity (The Treasure Principle by Randy Alcorn and Fields of Gold by Andy Stanley)
    • When a project is underway, let people know what is being done and why it is being done. AND, thank them for their financial gifts which made that work possible. Acknowledge their generosity every way you can whether it is in print or from the platform.
  • Review-ize
    • Every few months (definitely once a year), go over the list. Move things around in priority, re-value items as you have new info about their cost, change the “due by” dates as needed, move items to the bottom “already done” category, etc. The capital needs list is organic – don’t let it be static.

The Money
I tell my vendors that while I cannot afford a new piece of equipment this year, I can pay for it in five years by setting money aside. Where does this money come from? Lots of sources – and that is key: tap various areas of the church’s finances in order to pay for the various projects. Finding different pools of money to do things will let you do more. Here are some examples:

  • Use the church’s reserve funds for things that are needed. That’s what the reserve funds are there for. Don’t deplete the reserve funds, but also don’t let those funds just sit there when they can be used for immediate and/or pressing needs. If necessary for a big project, tap the entire reserve fund with the understanding that the money will be put back if the church ends the fiscal year in the black.
  • If the church ends the fiscal year in the black AND it has fully funded the reserve accounts it needs, then use the excess to pay for capital needs. Make sure that the governing body of the church authorizes this expenditure and as often as possible, let the congregants know about this project and how it was paid for out of their generous gifts to the budget.
  • The church’s foundation was asked for money for the renovation (complete gutting) of the oldest bathrooms in the church. The foundation was informed that the total need is $100,000 and they would be approached five years in a row for $20,000 each year to do this work. The foundation agreed to fund this.
  • The gym needed new equipment. The need was made known to parents during Upward Basketball games and over the course of about 9 months, over $12,000 was received for this need. This money came from people outside the church so these gifts didn’t affect the church’s budget receipts – this was “gravy money” which we would not have received otherwise.
  • Talk about specific needs with various members of the church who you know have the gift of generosity. Twenty years ago a family donated funds to enhance a room in memory of a loved one. The room is increasingly out of date and needs some re-touching. I approached the family and they are more than willing to underwrite the cost of renovations to this room. In fact, I gave the family a ballpark of how much this would cost and they said that money is not a hinderance. They are a wonderful family and example of generosity.

In summary, keep a list (with lots of input), check it twice and thrice, find the money from lots of different pockets, spend the money while you tell people what you’re doing and why, and say “thank you” lots of different ways.

Lead On!
Steve

Filed Under: budget, buildings, church administration, church finances, church financial statements, facilities, leadership Tagged: , , , , , ,

Telling Stories

Posted on July 24, 2011 Written by

Here are two secrets – people that give money to churches and other non-profit organizations really, really want to know what their money was used for. AND, if you tell them and it is a compelling and life-changing story, they’ll give you more money.

Most churches do a poor job of telling stories to their constituents. Churches just presume that people will continue to give “because that’s what the Bible teaches.” Sorry, that doesn’t cut it any more. Our society has trained people, especially the under-40 crowd, to ask questions about “what happened to my money.” They want to know – they expect and demand to know. There are two consequences:

  • Tell people where their money went
    • Once people see the good things that happened as a result of their money, they will tell others about it and, very often, give you more money. Telling stories is a game-changer: people will step up to the plate like they’ve not done before and they’ll tell others the stories they are hearing. Telling stories is huge!
  • Don’t tell people where their money went
    • If you do not prioritize telling people about how their money was used and you just presume that money will continue to come in, then you continue to operate as you are now. You may not see a decline in giving but you will probably not have an increase either.

How do you tell people? That’s easy. Every way you possibly can.  Use every medium possible from print to social media to illustrations in sermons to my favorite, completely altering the offering time.

Telling stories during offering time
The offering time has changed in the past couple of decades. It used to be a time for special music to show off some piece the choir or a soloist worked on and wanted to fit in the worship service. Not any more. Offerings need to be interactive and here’s how.

  • Every Sunday of the year, have a story about how the offerings have been used. You’ll need to coordinate the stories – don’t just insert stories – make them relevant to the message and/or to something going on in the life of the church at that time.
  • If you don’t have 52 stories, you’ve got serious problems and they’re not financial – your church is dying because you’re not aware of how at least 52 lives have been affected by your church.
  • Take 3 or 4 minutes each week during the offering to tell a story in different formats
    • Use videos of different things, slide shows, live interviews on stage, narratives, songs by children, conversion and baptism stories, etc.
    • Alter the format each week to keep the story-telling time fresh and interesting
    • Give each ministry of the church (missions, education, worship, fellowship, care, and administration) two or three times during the year for them to tell an interesting story about their ministry and how people’s contributions made all the difference.
    • If you’re doing a live interview, rehearse with the people you’re interviewing so that you’ll know their story and can help them get over their nerves about standing in front of “the whole church.”
    • When planning a story, think about the end first. What do you want people in the pew to hear and take home? Then backtrack till you come to an appropriate place to start the story. But always, always think about the end of the story first and then decide how to start the story.
  • Tell stories about
    • The youth mission trip that you’re raising money for, that is going out next week, and that just came back. That’s three times to tell the same story with different angles each time.
    • The Vacation Bible School that is coming next week and that happened last week. Two times for stories.
    • People!!! Every story is about people – every story must be centered around a person or group of people. Stories should have names (first name is enough) of lives that have been changed because of what people gave. I can’t emphasize this enough – even if the story is about how members gave money for a building, then talk about who will use that building and why!

Critical Elements
There are two things that need to be in every story-telling time. These two things need to be used every week and they need to be said in different ways so that these words are honest and genuine, not a refrain that everyone tunes out.  Here they are:

  • Thank you
    • Say thank you every time you can. People like to be thanked, even if they only gave a couple of bucks. If people are shown appreciation and not taken for granted, they’re more like to give next time. Say thank you as often as you can and be innovative in the ways that you use those words.
  • Generosity
    • Use the words generous and/or generosity as often as possible. Generosity has replaced “stewardship.” There are no negative connotations to generosity while stewardship can have some minor misunderstandings. Use these words – generous is a more accurate depiction of what God has done for each of us in opening his hand to share with us his wealth of love and in spreading his arms out to die for us and in holding us close to him in times of our distress.

We need to encourage our constituents to be generous, like God, and thank them for their generosity. Tell them stories about how generous God has been with us and how their own generosity has changed the lives of so many people.  So please, TELL STORIES!!

Lead On!
Steve

Filed Under: budget, church finances, communications, generosity Tagged: , , ,

Financial Statements – Balance Sheet

Posted on July 20, 2011 Written by

This is a pure accounting post – fair warning.

The balance sheet is a snapshot of your organization’s financial status at one specific moment in time, usually the end of the month for public purposes but it can be produced for any date of the month or year. The balance sheet is divided into three main sections: assets, liabilities, and equity. For non-profits, I have specific guidelines for each of these three areas; these guidelines differ from what you may see in other balance sheets but it has passed muster on decades of audits and reviews by Big Four audit firm audit partners.

Assets

  • Assets should only be cash assets. Cash assets means “money in the bank” – what you can actually spent as of the Balance Sheet date. My balance sheet has three lines for assets:
    • Checking account – I have one and only checking account. It is easier to reconcile and saves lots of time of transferring between banks. Having more money in one bank gives me more clout with that one bank – clout is good!
    • Endowment Fund or Foundation – this is a one-line summary of the endowment funds. The line item detail of the various sub-accounts is spelled out in the liabilities section of the balance sheet.
    • Petty Cash – if you have a petty cash bag somewhere in the church, that amount needs to show up in the assets. It’s not going to be much, between $50 and $250, but for good accounting records, you need to show that money.
  • What is not in the assets category?
    • Property, plant & equipment or PP&E (sometimes known as furnishings, fixtures and equipment) is one of the biggies not in there. Why? Because my experience is that someone will see that you have several million dollars of PP&E and say that the church already has millions of dollars in the bank. Trying to explain to Mr. or Mrs. Smith that PP&E is bricks and mortar and not dollars in a bank can be difficult. I just avoid the conversation altogether by omitting PP&E. I don’t ignore PP&E – one of the notes of the audited financial statements shows the insured value of the church’s PP&E. That should be based off of a valuation done within the past five years but it can be taken from the commercial property insurance contract for the church.
    • Depreciation is the other thing that is not in the assets. Depreciation is done purely for tax purposes. Since a non-profit does not file income taxes and thus does not take a deduction for depreciation, there is no need to record all the inventory and track all their depreciation. FYI, I track inventory differently – every few years I get a video inventory of the entire church, inside and out, so that if there is a disaster, the insurance company can value things from a picture and not from a written document. I make several copies of the video inventory and these copies are placed in several locations, onsite and offsite including with the insurance agent.
    • Accounts Receivable – I use the cash basis of accounting which means that I only record cash when it is received and when it is spent. Thus, I do not record receivables such as member pledges. People may pledge to give your non-profit some money, but there is no legal binding to require them to give you the money, only their conscience. Because I do not know if I will get their pledge or not, I do not record money until I receive it in the office. It keeps things neat and clean.
Liabilities
  • Liabilities are monies that are due to other organizations or are designated for a specific cause. I divide the liabilities section of a church’s balance sheet into several sections.
    • Payables are monies that are due to others. Typically the payables I have are for taxes, retirement, and other payroll withholding items.These are monies that were withheld from paychecks and the organization is holding them only until it is time to file with the proper authorities.
    • Donor Restricted Ministry Funds are funds that were given by people for a specific purpose such as the benevolent fund, the youth mission trip, a building campaign, etc. Legally, the non-profit can only spend the money on the cause to which the donor gave the money. If you spend the money on anything else without the permission of the donor, you’re in legal hot water (close to the boiling point!). I have this category because all of the funds in the donor restriction ministry fund section will be spent by church members or committees of the church. Members of the church will determine where and how the money will be spent.
    • Donor Restricted Missions Funds are funds that were given by people for a specific organization that is not located at the church. These funds will not be spent by church members or committees. Instead the monies are forwarded on several times a year to the appropriate organization who in turn will spend the money on their mission. Examples of these funds are national or international mission offerings and organizations with whom the church has an affinity but does not exercise control such as Habitat or a campground.
    • Church Designated Funds are funds the church set aside out of its budget and/or out of any funds leftover at the end of each budget year. Forward-thinking churches will establish reserve funds for major building maintenance items (think A/C units costing $30,000 each), office equipment (new computers), etc. The church is in complete control of these funds and can change when and how it spends these monies because these monies came from undesignated gifts.
      • A special mention to one fund. I am a strong proponent of establishing the “Unspent Ministry Fund” which is the church’s rainy day fund or emergency fund equivalent to 30, 60 or 90 days worth of revenues (whatever the church’s finance committee establishes). The source of these funds is the money that is “left over” at the end of each budget year. Instead of leaving it in the equity section of the church balance sheet, I clear out that figure to Unspent Ministry Funds. This helps in a several ways:
        • I can look at the equity line and see immediately how well (or not) the church is doing this year and
        • It clears out all profits and losses from prior years into this one fund
    • Endowment Fund or Foundation is the detail for all the various sub-accounts of the endowment fund or foundation.
      • My first presumption is that your church has a foundation – that will be a subject for a future post. If you don’t have a foundation or endowment fund, you need to get one this year – do not wait!!
      • Secondly, these sub-accounts show what the church and its members value by establishing a separate fund for a specific cause. These are the only permanently restricted accounts (for purposes of FASB 116 and 117). I work with donors to establish funds and then spend money from the fund according to their wishes. The church has ultimate control over these funds but they should spend them according to the donor’s desires. If you do that, you’ll get more money, guaranteed!

Equity

  • Church’s don’t have equity, right? Actually, they do. All the cash and all the bricks and mortar belong to the church members. If the church were to close its doors, they would have to figure out what to do with all the money and mortar. Before you think you can cash in on this, IRS regulations regarding 51(c)(3)s stipulate that the bylaws of the organization must name a successor non-profit to receive all the equity of a church should it fold.
  • The way that I use the equity section is not unique, just different. I don’t have any PP&E (see assets for that discussion) so several million dollars is missing from the equity. Instead, I have one line which shows the net surplus or deficit for the year. That one figure shows me at a glance how well or poorly we’re doing for this fiscal year – I don’t need to dig any further. The bottom line is truly the bottom line!
  • At the end of the year, I use the equity to fund several things if there is a surplus. Use the leftovers to pay for long-term things that you would otherwise not be able to afford. As I tell people, I can’t find $100,000 this year but I can find it in the next five years. Plan for the future by taking a little money each year so that at the end of several years you’ve got what you need.
    • The first thing I do is to ensure that the Unspent Ministry Fund is fully funded to the level stipulated by the finance committee.
    • The next this is to fund any reserve accounts or upcoming projects that need funding. Sometimes there are projects that need some extra money that wasn’t in the budget. Some times you need to set aside extra money for computers or a mission trip in a few years. Take a little each year and after three or four years, you’ll have the money for new children’s furniture or a youth trip to Scotland.
    • The last thing is to use the leftovers to pay for capital improvement projects in the following fiscal year. Every organization needs to spend money on its facilities but often the problem is they don’t know where to get the money. The annual “leftovers” is a great place to get them. Use that money, given by members for their church, to improve the church facilities. That will help you from needing a capital campaign to fix up the church buildings and you can tell members regularly during the year how you are spending their money to fix up their building.
Lead On!
Steve
Filed Under: church finances, church financial statements Tagged: ,

10 Ways for a Church to Have More Money, Guaranteed (part 2 – getting money)

Posted on June 24, 2011 Written by
There are two different ways for a church (or any organization) to have more money: spend less and receive more. I want to give five ideas in each category that every church should implement so they can have more money to spend on their God-given mission.
5 Ways to Make Money
  • Tell stories of how money is being used
    • The offering time is the most worst used time in a worship service. I rarely use absolutes – but this one is true. Offerings are usually filled with a prayer and special music. Boring!
    • People in the pew are dying to know how their money is being used – they have no idea what is being done with it. They’re not going to read a financial statement nor should they have to. Instead, it is your obligation to tell people how their offerings are being used.
    • Find 52 compelling stories and insert those in the offertory time. If you don’t have 52 stories, then you have really big problems. Work with the worship leader to coordinate where in the worship the offering time will fall so that the offertory and its accompanying story add synergy to the service. Insert stories that relate to the sermon, to the liturgical calendar, to the school year, to seasons of the life of a church, etc. Make the story/offering time a key element of worship, not just a way to kill three minutes.
    • Give every ministry a chance to be on the platform telling one (and only ONE) story. Tell the story about real people, real events. Give your ministries the face time with the congregation that they’ve been wanting to announce about an upcoming youth event, a mission trip, Vacation Bible School, small groups, Christmas and Easter activities, etc. This time is a “thank you” time (not an announcement time).
      • Thank you for your gifts which will enable us to send three kids to summer camp from our inner city ministry. Your money will let Sam, Sarah, and Julie spend a week in the mountains – they’ve never seen a mountain! Thank you so much for your gifts.
      • I’d like for you to see what our youth did on their summer mission trip to Boston. Because of your gifts, 23 of our kids spent a week that will change the next 60 years of their lives. Thanks! Roll it. (then comes slide show with cool music)
      • In two weeks, we’re going to launch several new small groups. We want you to be in one of these groups. If you can’t afford the book for the group, the church’s offerings will buy you a book – we feel it is that important for you to get in a group that we’re not putting up with any excuses. Heck, we’ll even pay for babysitting so you can be there. And yes, thanks to everyone’s contributions who are making this possible.
    • Is this different and will you get some flak, probably. But if you make each story compelling and have each presentation polished, you’ll begin to see results very, very quickly. Soon, the offering time will be something that people look forward to, not dread.
  • Send out statements of contribution five times a year
    • I send out statements of contribution five times: the first week after each quarter ends plus an extra one the first week of December.
      • Some churches send out statements only in January for tax purposes. Those churches see statements of contribution purely for purposes of helping members report their taxes.
      • Most churches send out statements four times a year after each quarter. Those churches are reminding people four times a year and this is a good approach.
      • A better way, without being accused of hammering the issue, is to add a fifth time the first week of December. People already feel the end of the year coming and they realize they should be more generous with their church. A first of December reminds people of how much they’ve given (or not given) to the church and provides a reminder to make a contribution. Yes, it will cost you a few hundred dollars to snail mail and email out the statements, but I guarantee you’ll get thousands of dollars you weren’t expecting.
    • As I explained in the previous post, email your statements of contribution each time so you don’t spend any money you don’t have to.
    • One other idea: ask your offering envelope service to mail envelopes once a quarter. Here’s the math: 5 statements of contribution plus 4 mailings of offering envelopes = 9 times a year that you’re subtly reminding people to give to their church. It works – try it for a year.
  • Have special offerings for specific issues a few times a year
    • Here’s a way for special offerings not to affect your undesignated gifts. During the offering time, tell the church that “On Sunday, May 16, there will be a special offering for the purpose of funding Vacation Bible School. While there is money in the budget for VBS, we need additional monies to pay for additional supplies and events that are planned. Let people know that the first $32,000 that is given will go to the regular budget but that all monies given over $32,000 will go for VBS. Thank you for your generosity for our little ones.”
    • The $32,000 needs to be whatever the treasurer feels is a regular Sunday offering – the amount that would normally come in that Sunday for basic operations. Anything above that would be gravy as far as the treasurer is concerned.
    • Then, promote that special offering for about four Sundays before the date by using the offering time to show slides of last year’s event, interviewing kids about their experience last year, etc. Take up the offering (while having kids promote this year’s VBS).
    • Any money that you get over your threshold amount will help lower your budget. If you don’t spend all you received, then you can set it aside for next year’s VBS and take up a special offering for something else.
    • Caution: you can only do one or at most two special offerings a year before you hit donor fatigue. Alternate what you do each year so there is variety and so these offerings don’t get old. Some key emotional draws are children and mission trips – these are always powerful.
  • List of capital needs – items that the budget cannot afford
    • Make a list of items that the church needs for its ministries. This should be a list that encompasses all ministry areas and which ranges from small amounts to very, very large amounts. Update that list every year by adding to it, subtracting from it, or changing items. Make the list dynamic and, very importantly, make sure this list supports the vision of the church so that no item on the list detracts from the focus on accomplishing the church’s goals.
    • Publish this list and make it available to everyone. Let people know what you would do with the proverbial “lottery jackpot” should you ever receive it. People will talk about the list in the halls and every so often, someone will approach a minister to ask for more details about an item on the list. Then, there is a good chance that this person will write a check.
    • Sometimes people will surprise you by writing a check for something that you don’t see (because you see it so often, you’re blind to how bad it is) or that is lower in your priority list. That happened to me a few months ago – an anonymous donor gave $20,000 for a specific need that we didn’t see. Fortunately, the donor also gave us the freedom to use it for something else – but we went with the donor’s original intention. I expect that later this year, when this donor gets his/her bonus, we’ll get another sizable gift because we followed the original instructions last year.
    • Another way to find money for this list is to use any left over funds at the end of a fiscal year. Sometimes churches have more money that is given than is spent. I use those funds, with the permission of the Finance Committee, to address some of the needs on the capital needs list. Since we don’t know how much money we’ll have, we select the items on the capital list after we have a figure. We tell the church how we’re going to invest their money back into God’s building and needs.
    • Some items on the list are so expensive and/or extensive, that funding these is done over several years, in phases. The trick here is to continue to do them and not quit halfway.
    • Remember: itemize, monetize, prioritize, publicize, and thank you-ize!
  • Develop a relationship with wealthy individuals
    • I addressed this in a prior post, “Robbing the Rich.” I’m not going to re-hash it here but please read it.
    • I cannot overemphasize that every church has wealthy attenders and members. The wealthy don’t have a problem talking about money – the problem in having a conversation about money lies with us, not them.
    • I encourage every pastor to develop a list of the top 25 (pick a number) of donors to the church and once or twice a year, have coffee or a meal with them. Do NOT ask for money – just be their friend.
    • I can guarantee that if you befriend them, they will see and hear your heart just as you will know theirs. At some point, they will ask you about giving money long before you are ready to ask them for it!
    • Read the post for more details.
Now, go implement 2, 3, 4 or even 5 of these ideas. If you want more details about them, email me: steveplaw@gmail.com and we’ll talk. I guarantee you’ll get results!
Lead On!
Steve
Filed Under: church administration, church finances, church financial statements, planning, strategy Tagged: , , , ,

10 Ways for a Church to Have More Money, Guaranteed (part 1 – saving money)

Posted on June 22, 2011 Written by

There are two different ways for a church (or any organization) to have more money: spend less and receive more. I want to give five ideas in each category that every church should implement so they can have more money to spend on their God-given mission.

5 Ways to Save Money

  • Install Motion Detectors Everywhere!
    • Humans are quite imperfect especially when it comes to turning things off (or on). That’s where motion sensors come in. I use motion sensors for everything: dispensers for paper towels and soap in bathrooms; for urinal flush valves on toilets and urinals; for lights in halls, bathrooms, classrooms, and offices; and soon for thermostats in classrooms and offices.
    • Motion sensors save money by ensuring that lights and thermostats are on only when a human is present; that toilets get flushed; that only a certain amount of paper towel and soap is dispensed; and that lights are on only when people are moving around. Yes, it costs money to install these, but they pay for themselves in both dollars and in public relations.
    • Motion sensors for lights have cut the electric bills in the church I work by 20% per year. Members think it is cool that their church is so progressive – they like to “show off” their church and talk about how “green” we are. It’s a way cool thing!
    • Full disclosure – you’ll need to buy batteries for the sensors but in the long run, you will save money with the sensors.
  • Invest in Energy efficient lighting and less inventory
    • Most of the building I administer has 4 foot fluorescent lamps. In the past two years I’ve been a multi-year process of changing all my T-12 lamps to T-8s (and in a few years, once the price has come down, to T-5s). I’ve removed my 2×2 fluorescent fixtures and replaced them with 2×4 fixtures and put in T-8s.
    • T-8s are 30% brighter and are 30% more energy efficient than T-12s. I’m saving money, I’m helping the environment, I’m reducing the different types of lamps I have around here so I can buy just 4 foot T-8 lamps. I love the KISS principle – keep it simple, stupid. That’s what I’m doing!
    • Here’s how I found the money to make this happen: at the end of one fiscal year, I explained to my electrician what I wanted to do and asked him to come the first couple of weeks of my fiscal year. I gave him a budget of what I could spend on the project. When he had spend the total amount allocated for that year, he stopped installing T-8s. When I got his bill, I paid half of it out of the maintenance budget and the other half out of the utilities budget. My rationale is that the efficient fixtures are going to save money that would have otherwise been spent on electricity. I’m repeating this as many years as I have to and my electrician loves getting the money that would have gone to to the utility company!
  • Pay bills by ACH and online
    • Use technology to pay your bills without paper. I calculate that every paper check costs about $1 between the check stock, ink, envelope, and postage. Every ACH costs less than 30 cents. After writing several hundred checks a year, you’ll save hundreds of dollars.
    • Paying bills online also means you keep the money in your bank account longer. Keeping money in your account means more interest income during the year, too (well, that would be IF the banks were paying more interest than they are now at half a percent per year).
    • Paying bills online also means that you can track your payments and be assured that the money actually reached the vendor and didn’t “get lost in the mail.”
    • Work with your bank to make this happen. They’ll be glad to help.
  • Use Email and Voicemail Heavily
    • Communication with members must evolve from beyond the Ben Franklin post office system. That’s been around for 200 years, move on to something more efficient, effective and a whole lot cheaper!
    • I email statements of contribution to every person who gives money. Emailing statements of contribution saves me about $750 every time. I still snail mail 450 statements of contribution every time at a cost of $450 ($1 each for postage, envelope, paper, and ink). Believe it or not, I’ve not had any resistance to this method of getting statements of contribution – the business world has helped people become accustomed to email in all its forms.
    • Various ministries email or voicemail different groups (small groups, teachers, choir members, etc.) about upcoming meetings or opportunities. The ministers have learned which method is better to use with which group. Some age categories prefer a voicemail and we have PhoneTree to send out messages that way – it is slower than email but effective. Other ages like emails. Oh, I’m not (yet?) to tweeting or mass texting but I’m sure that will come along.
    • My administrative assistant also emails the weekly bulletin every Thursday or Friday to everyone in our database with an email (and give them the opportunity to “opt out”) and she also emails the monthly news-magazine. We use Constant Contact for some of our communications, too.
    • Find ways of using mass communication methods that don’t involve postage or paper. You can save some serious money by getting away from paper. It will save lots of paper and younger mindsets will appreciate the church helping the planet!
  • Bid out contracts regularly
    • Every 3 to 5 years put all of your regular contracts out to bid. This includes EVERYTHING from your food supplier, elevator contract, dumpster, commercial property insurance, copiers, postage meter, financial audit, custodian supplies, etc. I can’t stress this enough.
    • In times like this, some companies are so hungry they’ll really cut their prices just so they can get business to keep their employees (so they don’t have to lay off anyone). They know they won’t make a profit but they will also retain good talent.
    • Some companies gave you price when times were good and with a weak economy, they are willing to do anything just to keep you as a customer, even in the middle of a contract. They want you to stay with them and they’re willing to void a current contract, reduce their fees, and renew you for several years at a cheaper rate.
    • Recently I cut our commercial property insurance by 42% saving the church $18,000 per year. I got a smaller postage meter because we don’t have the same volume of letters as we did five years before. I upgraded to a color copier for less than what I was paying for a black & white copier. We talked with our bank and got a good rate on our fees. AND, I made sure that none of these savings affected the service we are getting.

Lead On!
Steve

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Filed Under: budget, church administration, church finances, planning, strategy Tagged: , , , ,
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