A Penny Saved …

Posted on April 28, 2010 Written by

I just filled up my gas tank (for future history, today gas was selling at $2.759 in Richmond, VA). Whenever I get gas, I look around the ground for pennies. I didn’t find any today. I haven’t found any pennies (dimes or nickels) for several months. This is one of my indicators of the economy.

A few years back, when the economy was doing quite well, I almost always found loose change when I filled up with gas. It seems that in those days, it wasn’t worth the effort to pick up pennies or nickels and people just left them when they were dropped. Not any more.

About a two years ago I noticed that there were fewer and fewer coins on the ground. About 18 months ago I noticed they were almost all gone and officially, in spring 2009 there wasn’t any more loose lying around. Here’s my prediction, when you fill up with gas (or go through a fast food drive through) and you see coins on the ground, then you’ll know that the economy is back and healthy. Here’s my second prediction, you really won’t see those coins on the ground until about six to nine months after the economy has turned the corner.

What I’m talking about in the context of churches is this question, “When will people feel generous again?” For church economics, two things have to change:

  1. The economy has to turn around in a visible, tangible way. Actually, as of right now (barring a major economic or terrorist event), the global economy is making steady headway out of the mires of 2008-2009. In about 3 months (summer 2010), the US and other first world countries will be on the financially-healthy rebound. But just because things are better financially does not mean people will be charitable or generous.
  2. The second thing is that people have to feel financially-healthy in order to be generous. The feeling of angst that people have right now (will I have a job tomorrow?, will I have enough to pay my bills?, etc.) must be eased a lot before they will respond to church pleas to give more. Churches need to help educate members to get in a more personally financially-healthy place (Crown Ministries and Financial Peace University). When churches do that, then their members will feel more generous. It takes people about 6-9 months after the economy has turned around for them to feel charitable.

Two questions for you:

  • Are you helping people get their financial house in line with God’s plan for their financial house so they can be more generous faster?
  • Or are you waiting till you see pennies on the ground as your indicator of when people are feeling more generous?
Lead On!
Steve
Filed Under: budget, church finances, planning, wisdom Tagged: , , ,

First Impressions – part two

Posted on November 28, 2009 Written by
  • Lawn care
    o Is your grass cut and leaves raked on Thursday or Friday, especially during your growing season? Do your trees have mulch beds? Every three months, walk the entire church grounds with your lawn care provider – let him know your expectations clearly.
    o Dead trees and dead branches are dangerous to people and cars – cut them down. It’s cheaper than a lawsuit.
    o Trees are great – they help the church’s “green” image and provide shade. But, get trees with color (maples, cherries, crepe myrtles) instead of pines – people driving by will notice colorful trees. Avoid oak trees, they’ll tear up your pavement and sidewalks. Ask your city nursery for advice – you might even get trees for free (I did).
  • Flowers and color beds
    o You need to have something in your color beds year-round (unless your winter flowerbeds are covered in snow). Flowers say a lot to guests – get flowers with lots of colors. I guarantee it will get attention.
    o Get rid of bushes in islands because they block the driver’s view as she looks for an empty spot. If you want bushes, put them against the building (and use azaleas or hydrangeas).
  • Marked entrance doorso Are the doors you want guests to enter clearly marked? If you have multiple buildings, how do guests know what door to come in? Perhaps some clearly visible wording over the door like “Main Entrance” will cut through the confusion.
    o Regular attendees may enter through “short-cut” doors. If a guest follows a member into one of those side doors, the guest is immediately lost – not a good first impression. Help guests know which doors to use (and which not to use).
  • Appearance of entrance areao The main guest entrance lobby should be busy with people and signs to convey an image of an active, on-mission church but not cluttered with “funeral parlor” furnishings. Make the first impression an attractive, warm, colorful visual experience.
    o Word of caution – the furnishings in your lobby telegraph the demographic your church seeks to reach. Your grandmother’s furniture, while pretty, will appeal to, well, your grandmother and not 20-somethings. What does your lobby say about your target audience?
  • Welcome desk location
    o Your Sunday morning welcome desk should be visible instantly and not crowded by workers talking to each other about Saturday’s ball game. Get the desk as close to the primary guest entrance door as you can – maybe even out on the sidewalk! If guests don’t know where to go, they’ll go somewhere else or go home.
  • Interior church signage
    o Is your interior signage coordinated? Is it in clear and large print? Is it visible down hallways? Some churches have color signage for different buildings or different age levels such as green carpet and green signs for elementary school classes. Just don’t make the mistake of changing your signage style with every new building.
    o New signage is expensive – but it can have a “wow” effective both on members and guests. Use color – it is very effective in all areas of your church buildings.
Lead On!
Steve
Filed Under: buildings, facilities, future, planning, strategy, young adults Tagged: , , , , ,

Financial Leadership Mistakes Churches Make

Posted on October 26, 2009 Written by
  • Low Expectations of members – Are people living up to our low expectations? How high do churches set the bar or are we just too scared that people will go away? In reality, people are more willing to live up to higher standards if they know what they are.
    o Set the bar as high as God sets the bar. To do less is to undermine God.
  • Low Teaching by leadership of biblical financial principles – Many church leaders are scared to talk about money because they don’t know how to. They don’t know how to talk about money because they’re scared to talk about it. They’ve got to get off the merry-go-round. Find a God-model for your talk on biblical financial principles – “just because the church needs it” or “because tithing is biblical” is not sufficient.
    o Make biblical financial teaching a regular practice. As with all habits, once you do it enough, you’ll get used to it and do it regularly. However, get a God-model to challenge your members.
  • Low Accountability of church leaders (both paid and volunteer) – Who holds church leaders accountable for what they spend and how they spend it? Do those expenses advance the Kingdom or are they just frivolous spending?
    o Can church members get a copy of the church’s monthly financial statements without hassles? If your church’s checkbook were posted online, would you be embarrassed at any expenses? Did they spend church money wisely? I have a saying that church money should work hard twice – once when the donor earns it and again when the church spends that money.
  • Low Transparency of church finances – Do churches have fuzzy numbers? A church’s monthly financial statements should be in a readily accessible place and questions should be answered clearly and completely.
    o Make your financial statement accessible. Answer all financial questions to the satisfaction of the person asking the questions.
  • Low Leadership and Management – Leadership is guiding the church toward a vision that captures most people’s imagination and gets them on board the ship. Management is ensuring that you have the right people in the right places on the ship and rowing in the same direction. Leadership is about positions; management is about people.
    o Every five years do strategic planning so that you know what positions your church needs in order to accomplish its mission and vision.
    o Then, find the right people to put into those positions even if it means letting go of some great staff. If they can’t lead the church in its strategic plan, then help them move on so that your church can move forward.
    o This means that every few years you’re going to kill some neat programs that no longer fit into the church’s mission and vision and you’re going to let go of some fine friends and colleagues. But you’re the leader of the church – decide what is most critical to the future of the church – its mission or keeping people and programs that distract from the main thing.
Lead On!
Steve
Filed Under: church finances, communications, generosity, strategy, young adults Tagged: , , , , ,

Six Generations In Church – Part 2

Posted on October 15, 2009 Written by

The trend is for each successive generation to want to be more actively involved and see tangible results. They want control over when, where, and how each dollar is spent. Younger generations want to know, see and touch where their monies are go AND they want their monies to go to causes that change lives in direct, tangible ways. Several secular non-profits are successfully reaching younger generations who feel they can (and must) “save the world.” The questions for today’s church are:

  • Remove Roadblocks
    o How does the church change its governance, bylaws, and policies to facilitate giving?
    o How does the church develop new channels and methods of giving that are in line with younger generations’ patterns?
  • Tell Your Story
    o How does the church communicate (using Websites, social networking, and even printed media) its programming opportunities and building needs in ways that appeal to younger adults?
    o How does the church encourage financial support from non-members and non-attendees who believe in our causes?
  • Be Creative
    o How does the church (ministers and members) change its mindset from funding programs and activities through the annual budget to each one being self-funding?
    o How does the church expand the types of revenue streams so that we have a diversified portfolio and are less vulnerable to risk? See “The Baker’s Dozen.

The Baker’s Dozen – Ways to Increase Church Income
1. Undesignated Gifts
2. Wills, bequests and planned giving
3. Grants and foundations
4. Endowments, reserves, investments, and interest income
5. Fees for service
6. Rental income
7. Event registration
8. Cost recovery
9. Special offerings
10. Capital campaigns
11. Designated gifts
12. Sale of materials or resources
13. In-kind services

Lead On!
Steve

Filed Under: budget, communications, young adults Tagged: , , ,
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