Lead On!
Steve
Financial Resolutions 2
Financial Resolutions 6
The last set of financial resolutions for churches from Brad Leeper at Generis.com
Lead On!
Steve
Financial Resolutions 3
·Generous people look for more specific benchmarks and ask much harder questions in search for validation of the project.
·Does the project make sense? Is the reason to give sacrificially clear and compelling?
·Has the leadership thought this project through? Has the leadership done due diligence? Just because the pastor loves this project has little bearing on my love for the project.
·Would my investment directly help people? Buildings do not inspire me.
·There are far more attractive projects outside the church that appear more meaningful to me. Just because I attend church here does not mean that I automatically buy into your project.
·Does this project help the poor?
Give a change of pace from predictable practices to foster generosity. Even though much of my work centers on capital campaigns, I fight hard to keep those two words from my interaction with clients. Most of my clients call their effort a “mission expansion project” or “vision expansion project”. Stewardship is replaced by generosity. Vision casting and telling gripping narratives begin months in advance not compressed into a five week package. Print media is replaced with moving video work that is viewed repeatedly on YouTube.
Financial Resolutions 1
These financial resolutions are a great way to start the year. I didn’t write these resolutions – Brad Leeper did in www.coop.org (Brad is Generis Senior Strategist and can be reached at brad@generis.com). Here are Brad’s (and mine) financial resolutions for churches for any and every year.
Lead On!
Steve
Change the Future
This morning I made a presentation to the church’s strategy council. Actually, the church treasurer, church finance committee chair, and I made the presentation. I’m deeply grateful to them for making the time and having the passion for this presentation; I also appreciate the pastor inviting us to make the presentation.
What I said is that I view the three of us as the proverbial canaries in the coal mine – we’re not shouting fire in a crowded theater but we are warning our colleagues and friends about the future of the church’s finances.
My worst-case scenario is that in ten years we’ll look back at 2006, 2007, and 2008 as the golden years. In ten years, at the present rate, we will have closed some of our ministries and laid off several staff. In ten years we’ll begin survival mode.
Unless we increase the conversation about money things will get worse. We need to talk about tithing, stewardship and generosity on a regular basis from the pulpit, our website, and our written pieces. We also need to open up the ways that people who already want to give to us can give to us. We’ve put in barriers so that people can’t give to us – shame!
Within two years we need to increase our revenues by $1 million (a 30% increase) in order just to sustain what we are currently doing. If we want to fund the dreams of the future, then we have to receive even more income. Let’s talk about money – anytime you talk about something, two things will happen. Those who don’t like what you’re saying will leave and those who do like it will step up to the plate. If you don’t talk about it, you’re ignoring the gorilla in the room.
We have a very good church with very good leaders. But great dreams need great leadership. My request to my colleagues and fellow church members is that all of us need to step up our leadership. Yes, we will get shot at, but that is leadership – just ask the President of the US. We need to look beyond our past and gaze at our future. We need to set our sights on how we can lead (and fund) this church to greatness.
Lead On!
Steve
First Impressions – part two
- Lawn care
o Is your grass cut and leaves raked on Thursday or Friday, especially during your growing season? Do your trees have mulch beds? Every three months, walk the entire church grounds with your lawn care provider – let him know your expectations clearly.
o Dead trees and dead branches are dangerous to people and cars – cut them down. It’s cheaper than a lawsuit.
o Trees are great – they help the church’s “green” image and provide shade. But, get trees with color (maples, cherries, crepe myrtles) instead of pines – people driving by will notice colorful trees. Avoid oak trees, they’ll tear up your pavement and sidewalks. Ask your city nursery for advice – you might even get trees for free (I did). - Flowers and color beds
o You need to have something in your color beds year-round (unless your winter flowerbeds are covered in snow). Flowers say a lot to guests – get flowers with lots of colors. I guarantee it will get attention.
o Get rid of bushes in islands because they block the driver’s view as she looks for an empty spot. If you want bushes, put them against the building (and use azaleas or hydrangeas). - Marked entrance doorso Are the doors you want guests to enter clearly marked? If you have multiple buildings, how do guests know what door to come in? Perhaps some clearly visible wording over the door like “Main Entrance” will cut through the confusion.
o Regular attendees may enter through “short-cut” doors. If a guest follows a member into one of those side doors, the guest is immediately lost – not a good first impression. Help guests know which doors to use (and which not to use). - Appearance of entrance areao The main guest entrance lobby should be busy with people and signs to convey an image of an active, on-mission church but not cluttered with “funeral parlor” furnishings. Make the first impression an attractive, warm, colorful visual experience.
o Word of caution – the furnishings in your lobby telegraph the demographic your church seeks to reach. Your grandmother’s furniture, while pretty, will appeal to, well, your grandmother and not 20-somethings. What does your lobby say about your target audience? - Welcome desk location
o Your Sunday morning welcome desk should be visible instantly and not crowded by workers talking to each other about Saturday’s ball game. Get the desk as close to the primary guest entrance door as you can – maybe even out on the sidewalk! If guests don’t know where to go, they’ll go somewhere else or go home. - Interior church signage
o Is your interior signage coordinated? Is it in clear and large print? Is it visible down hallways? Some churches have color signage for different buildings or different age levels such as green carpet and green signs for elementary school classes. Just don’t make the mistake of changing your signage style with every new building.
o New signage is expensive – but it can have a “wow” effective both on members and guests. Use color – it is very effective in all areas of your church buildings.
Steve
Financial Leadership Mistakes Churches Make
- Low Expectations of members – Are people living up to our low expectations? How high do churches set the bar or are we just too scared that people will go away? In reality, people are more willing to live up to higher standards if they know what they are.
o Set the bar as high as God sets the bar. To do less is to undermine God. - Low Teaching by leadership of biblical financial principles – Many church leaders are scared to talk about money because they don’t know how to. They don’t know how to talk about money because they’re scared to talk about it. They’ve got to get off the merry-go-round. Find a God-model for your talk on biblical financial principles – “just because the church needs it” or “because tithing is biblical” is not sufficient.
o Make biblical financial teaching a regular practice. As with all habits, once you do it enough, you’ll get used to it and do it regularly. However, get a God-model to challenge your members. - Low Accountability of church leaders (both paid and volunteer) – Who holds church leaders accountable for what they spend and how they spend it? Do those expenses advance the Kingdom or are they just frivolous spending?
o Can church members get a copy of the church’s monthly financial statements without hassles? If your church’s checkbook were posted online, would you be embarrassed at any expenses? Did they spend church money wisely? I have a saying that church money should work hard twice – once when the donor earns it and again when the church spends that money. - Low Transparency of church finances – Do churches have fuzzy numbers? A church’s monthly financial statements should be in a readily accessible place and questions should be answered clearly and completely.
o Make your financial statement accessible. Answer all financial questions to the satisfaction of the person asking the questions. - Low Leadership and Management – Leadership is guiding the church toward a vision that captures most people’s imagination and gets them on board the ship. Management is ensuring that you have the right people in the right places on the ship and rowing in the same direction. Leadership is about positions; management is about people.
o Every five years do strategic planning so that you know what positions your church needs in order to accomplish its mission and vision.
o Then, find the right people to put into those positions even if it means letting go of some great staff. If they can’t lead the church in its strategic plan, then help them move on so that your church can move forward.
o This means that every few years you’re going to kill some neat programs that no longer fit into the church’s mission and vision and you’re going to let go of some fine friends and colleagues. But you’re the leader of the church – decide what is most critical to the future of the church – its mission or keeping people and programs that distract from the main thing.
Steve
Six Generations in Church – part 1
Due to increased longevity of our populations, churches have six generations alive at the same time and actively involved. Churches must deal with six different attitudes toward architecture, furniture, expectations of staff, worship styles, what to wear to church, giving, going “green” at church, etc. All churches face this logistical nightmare. As this generational shift relates to giving, there is a chasm between the mindsets of younger and older generations. Whereas the oldest generation is known for giving to appeals, Generation Y prefers to give to causes.
- GI Generation (1901-1924)
o They are trying not to outlive their money
o They prefer to give to institutions
o They have very high trust levels of institutions and organizations
o They are the Greatest Generation that fought World War II - Silent Generation (1925-1945)
o They are trying not to outlive their money
o They like to give to institutions
o They have high trust levels of institutions
o They grew up in the shadow of World War II and the prosperity of the 1950s - Baby Boomers (1946-1964)
o They are in their peak giving years
o The like giving to designated funds and causes
o They trust organizations moderately
o They grew up during the 1960s and Watergate - Baby Busters (1965-1983)
o They are beginning to be major givers
o They really like designated giving
o They have low trust levels of government and organizations
o They grew up during Iran-Contra, Jim Bakker and PTL, and plenty of other scandals - Gen Y or Millennials (1984-2002)
o They are just beginning to give
o They prefer to give designated gifts
o They have low or no trust levels of organizations
o They grew up with the Web and know they have access to anything and everything - Gen Z or iGeneration (2003- )
o They are too young to have a view on giving right now
o They will probably give significantly to designated causes
Steve