Financial Resolutions 2

The next set of financial resoutions for churches from Brad Leeper of Generis.com
3. Conversations must move beyond stewardship to generosity
With all due respect to the biblical concept of stewardship, the term itself is passive, hard to understand, and boring. In the secret places of the heart, people do not long to be good stewards. They do long to make an impact. To be a difference maker. To be generous to the point of giving up something that is good in exchange for something that is better.
Churches that celebrate generosity become more generous. Churches that are silent about generosity become zealous about cutting expenses. I have lived in that cutting expenses season. Experiencing generosity is much more fun. Try a vocabulary shift in 2009. Replace stewardship with generosity and unpack the stories about how the generosity of your church changed lives. Watch your giving flourish.
4. Churches must speak more intentionally about finances
Economically tough times create intense static in the minds and hearts of your people. Consider that we have been accustomed to a consumer driven lifestyle accompanied by $3 cups of specialized coffee and the internal confusion hits decibel levels too loud for even 18 year old rockers. Where do your people stand in juggling financial realities? According to a USA Today article May 2008:
· 9 out of 10 consumers in their 30s are in debt.
· 45% of respondents in one survey said they had too much debt to think about saving. Do we think the answer is any different about their generosity?
· 20% of adult in their 30s are still paying college loans.
Another source reports that Americans now save, on average, less than 1% of their income. How can we expect people to give generously when their margin is already so razor thin? Be daring in your coaching. Teach people how to get out of debt. Teach them how to save. Inspire them to live above the roar of our consumer-driven machine.
When I perform a giving analysis for a client, it is very typical to receive a list of regular attending households (OK, relax. I do not ask for names) with over 50% of those households having giving nothing in the last year. I have had pastors tear up when they realize that they are the number 2 top donor in the church. Your people are not as up to speed about finances as you think they are. The church that preaches and teaches about sound, biblical financial practices will create a long-term culture that gives abundantly to match its compelling vision.
 

Lead On!
Steve

Financial Resolutions 6

The last set of financial resolutions for churches from Brad Leeper at Generis.com

9. Human need trumps brick and mortar
Pastors tend to like ministry and facilities large. People like church to feel small and relational. Pastors understand how facilities are tools to reach more people. Most people, however, are less concerned about the facility and more concerned about human need. It is the new normal now to include the human element in vision expansion projects. Church planting, multi-site, a clinic in Africa, homeless ministry in the community, and similar high human touch elements are increasingly expected in major projects. Human investment validates the construction.
A colleague worked with a client’s vision expansion project that had nothing to do with any construction undertaking. Every investment dollar flowed boldly to planting churches around the city. The multiple of annual income raised was incredible! A clear connection on how personal giving reduces human need throws gasoline on generosity.
10. Free yourself from the past. Your church members have.
The recent Barna report on giving in 2007 repeated the same theme from prior years. Just 5% of American adults tithed. The most generous segment, evangelicals only topped the charts at 24%. The numbers have remained steady over the decade. We are anemic as a church in prompting generosity.
Trends in giving, however, are shifting more radically than ever before. For those of us passionate about the local church, Barna sends up a bright warning flare. People are changing how they relate with the church. No longer content with standard church interaction, they are “expanding their circle of Christian relationships beyond local church boundaries.” People increasingly give their money to organizations other than the church.
I served a client this past year that had small groups unofficially connected with their church in multiple states. This strategy was not intentional nor were these groups even supported by the church. The groups emerged from a meaningful interaction with the church podcast ministry. These groups gave generously to this church without a hint of request by the church.
There is an increasingly sophisticated donor in an ever increasing competition for the faith dollar. A challenging economy will accelerate the competition. Many donors fail to connect how their attendance at your church translates into giving practices to your church.
If inspired, motivated, and simply prompted, however, people would still rather give to their church. Our silence leaves them uninspired, unmotivated, and believing that we have no need of financial resources. The church that shifts generosity dialog and practices to better match the shifting patterns will receive substantial resources.
Conclusion
As we consider ministry plans for the new year in the midst of economic uncertainly, understand the urgency of making adaptations to your giving practices. You will find the process engaging, energizing, and incredibly meaningful to your people. They will be transformed with an amazing collaboration with their investments and God’s call on your church.

Lead On!
Steve

Financial Resolutions 3

The next set of financial resolutions for churches from Brad Leeper of Generis.com
5. Churches can still raise financial resources for major projects if … Churches that successfully raise additional funds for major projects make an audible from classic campaign approaches. Donors are eager to give to the right projects if we adapt our methods from past practices. People eager to give generously look for certain qualities in a project before giving. Their decision making grid is radically different than even just a few years ago.

 ·Generous people look for more specific benchmarks and ask much harder questions in search for validation of the project.

 ·Does the project make sense? Is the reason to give sacrificially clear and compelling?

 ·Has the leadership thought this project through? Has the leadership done due diligence? Just because the pastor loves this project has little bearing on my love for the project.

 ·Would my investment directly help people? Buildings do not inspire me.

 ·There are far more attractive projects outside the church that appear more meaningful to me. Just because I attend church here does not mean that I automatically buy into your project.

 ·Does this project help the poor?

 Give a change of pace from predictable practices to foster generosity. Even though much of my work centers on capital campaigns, I fight hard to keep those two words from my interaction with clients. Most of my clients call their effort a “mission expansion project” or “vision expansion project”. Stewardship is replaced by generosity. Vision casting and telling gripping narratives begin months in advance not compressed into a five week package. Print media is replaced with moving video work that is viewed repeatedly on YouTube.

 

The traditional three-year giving period for a mission expansion project can be shortened. People are increasingly skeptical about long-term commitments. A fast growing church can actually be hindered with a long giving season. Churches that have made adjustments to converse with a new kind of donor still cultivate significant resources for their vision.
Lead On!

Financial Resolutions 1

These financial resolutions are a great way to start the year. I didn’t write these resolutions – Brad Leeper did in www.coop.org (Brad is Generis Senior Strategist and can be reached at brad@generis.com). Here are Brad’s (and mine) financial resolutions for churches for any and every year.

Whether whispered silently in our heads or energetically wrestled through in leadership meetings, economic fears challenge churches. We offer hope and meaning to our communities and a world growing more restless in finding truth. What a terrible price to miss authentic ministry because we lacked financial resources, especially when our neighbors may be driven to their most open spiritual moments in years because of their personal financial stress.
As we move toward 2009, the financial uncertainties force us to ask the most penetrating questions about stewardship that we have asked in decades. Churches can be abundantly resourced during the most challenging times. How can your church position itself to maximize financial resources even in troubled fiscal climates? Growing and courageous churches should consider these 10 issues in preparation for the coming year.
1. A bold vision with meaningful results will rarely be underfunded
Now is not the time to shrink back from pursuing your neighbors in need. Even in the midst of personally challenging time, donors still want to make a meaningful mark on others. Internally, there is always that personal drive to live beyond ourselves and influence others. The church that vividly tells its story and challenges Christ-followers to live beyond themselves attracts financial resources.

 

Evidence shows that in down economic times, many church members do not treat giving as an expendable luxury item. They are inclined, however, to become far more selective in their giving outlets. The church that consistently and creatively articulates a compelling vision and celebrates the successes will attract giving in hard times.

 

2. Conversations about giving must move beyond stewardship toward spiritual formation
Generosity is a spiritual issue of the heart. A person cannot move toward spiritual maturity until he or she understands that “where your treasure is, there your heart will be also.” Our culture works overtime to convince us that there is no correlation between our faith and our finances. A first-time reader of the New Testament could not miss the plentiful teaching about our faith directly impacting how we live not only now, but also how we build our treasure in heaven.

 

In conversations with pastors, I am constantly amazed at how fearful these leaders are in shepherding people in the area of finances. Spiritual leaders yield far too easily to the myth that is it inappropriate as a pastor to interact with people about their possessions. Certainly, we would not give preference to the rich man as admonished in James 2. But we must not be passive about teaching how the incorrect image of money can prompt wanderings from the faith. (I Timothy 6:10)

 

The last frontier in American Christianity is the conversation about money. Spiritual transformation’s last obstacle is our wallet. Asking for money without the backdrop of spiritual formation will hit minimal financial results. The church that aligns spiritual formation and money will never lack. One cannot help but to give generously if there is a vibrant connection with their faith and finances.

Lead On!
Steve

 

Change the Future

This morning I made a presentation to the church’s strategy council. Actually, the church treasurer, church finance committee chair, and I made the presentation. I’m deeply grateful to them for making the time and having the passion for this presentation; I also appreciate the pastor inviting us to make the presentation.

What I said is that I view the three of us as the proverbial canaries in the coal mine – we’re not shouting fire in a crowded theater but we are warning our colleagues and friends about the future of the church’s finances.

My worst-case scenario is that in ten years we’ll look back at 2006, 2007, and 2008 as the golden years. In ten years, at the present rate, we will have closed some of our ministries and laid off several staff. In ten years we’ll begin survival mode.

Unless we increase the conversation about money things will get worse. We need to talk about tithing, stewardship and generosity on a regular basis from the pulpit, our website, and our written pieces. We also need to open up the ways that people who already want to give to us can give to us. We’ve put in barriers so that people can’t give to us – shame!

Within two years we need to increase our revenues by $1 million (a 30% increase) in order just to sustain what we are currently doing. If we want to fund the dreams of the future, then we have to receive even more income. Let’s talk about money – anytime you talk about something, two things will happen. Those who don’t like what you’re saying will leave and those who do like it will step up to the plate. If you don’t talk about it, you’re ignoring the gorilla in the room.

We have a very good church with very good leaders. But great dreams need great leadership. My request to my colleagues and fellow church members is that all of us need to step up our leadership. Yes, we will get shot at, but that is leadership – just ask the President of the US. We need to look beyond our past and gaze at our future. We need to set our sights on how we can lead (and fund) this church to greatness.

Lead On!
Steve

First Impressions – part two

  • Lawn care
    o Is your grass cut and leaves raked on Thursday or Friday, especially during your growing season? Do your trees have mulch beds? Every three months, walk the entire church grounds with your lawn care provider – let him know your expectations clearly.
    o Dead trees and dead branches are dangerous to people and cars – cut them down. It’s cheaper than a lawsuit.
    o Trees are great – they help the church’s “green” image and provide shade. But, get trees with color (maples, cherries, crepe myrtles) instead of pines – people driving by will notice colorful trees. Avoid oak trees, they’ll tear up your pavement and sidewalks. Ask your city nursery for advice – you might even get trees for free (I did).
  • Flowers and color beds
    o You need to have something in your color beds year-round (unless your winter flowerbeds are covered in snow). Flowers say a lot to guests – get flowers with lots of colors. I guarantee it will get attention.
    o Get rid of bushes in islands because they block the driver’s view as she looks for an empty spot. If you want bushes, put them against the building (and use azaleas or hydrangeas).
  • Marked entrance doorso Are the doors you want guests to enter clearly marked? If you have multiple buildings, how do guests know what door to come in? Perhaps some clearly visible wording over the door like “Main Entrance” will cut through the confusion.
    o Regular attendees may enter through “short-cut” doors. If a guest follows a member into one of those side doors, the guest is immediately lost – not a good first impression. Help guests know which doors to use (and which not to use).
  • Appearance of entrance areao The main guest entrance lobby should be busy with people and signs to convey an image of an active, on-mission church but not cluttered with “funeral parlor” furnishings. Make the first impression an attractive, warm, colorful visual experience.
    o Word of caution – the furnishings in your lobby telegraph the demographic your church seeks to reach. Your grandmother’s furniture, while pretty, will appeal to, well, your grandmother and not 20-somethings. What does your lobby say about your target audience?
  • Welcome desk location
    o Your Sunday morning welcome desk should be visible instantly and not crowded by workers talking to each other about Saturday’s ball game. Get the desk as close to the primary guest entrance door as you can – maybe even out on the sidewalk! If guests don’t know where to go, they’ll go somewhere else or go home.
  • Interior church signage
    o Is your interior signage coordinated? Is it in clear and large print? Is it visible down hallways? Some churches have color signage for different buildings or different age levels such as green carpet and green signs for elementary school classes. Just don’t make the mistake of changing your signage style with every new building.
    o New signage is expensive – but it can have a “wow” effective both on members and guests. Use color – it is very effective in all areas of your church buildings.
Lead On!
Steve

Financial Leadership Mistakes Churches Make

  • Low Expectations of members – Are people living up to our low expectations? How high do churches set the bar or are we just too scared that people will go away? In reality, people are more willing to live up to higher standards if they know what they are.
    o Set the bar as high as God sets the bar. To do less is to undermine God.
  • Low Teaching by leadership of biblical financial principles – Many church leaders are scared to talk about money because they don’t know how to. They don’t know how to talk about money because they’re scared to talk about it. They’ve got to get off the merry-go-round. Find a God-model for your talk on biblical financial principles – “just because the church needs it” or “because tithing is biblical” is not sufficient.
    o Make biblical financial teaching a regular practice. As with all habits, once you do it enough, you’ll get used to it and do it regularly. However, get a God-model to challenge your members.
  • Low Accountability of church leaders (both paid and volunteer) – Who holds church leaders accountable for what they spend and how they spend it? Do those expenses advance the Kingdom or are they just frivolous spending?
    o Can church members get a copy of the church’s monthly financial statements without hassles? If your church’s checkbook were posted online, would you be embarrassed at any expenses? Did they spend church money wisely? I have a saying that church money should work hard twice – once when the donor earns it and again when the church spends that money.
  • Low Transparency of church finances – Do churches have fuzzy numbers? A church’s monthly financial statements should be in a readily accessible place and questions should be answered clearly and completely.
    o Make your financial statement accessible. Answer all financial questions to the satisfaction of the person asking the questions.
  • Low Leadership and Management – Leadership is guiding the church toward a vision that captures most people’s imagination and gets them on board the ship. Management is ensuring that you have the right people in the right places on the ship and rowing in the same direction. Leadership is about positions; management is about people.
    o Every five years do strategic planning so that you know what positions your church needs in order to accomplish its mission and vision.
    o Then, find the right people to put into those positions even if it means letting go of some great staff. If they can’t lead the church in its strategic plan, then help them move on so that your church can move forward.
    o This means that every few years you’re going to kill some neat programs that no longer fit into the church’s mission and vision and you’re going to let go of some fine friends and colleagues. But you’re the leader of the church – decide what is most critical to the future of the church – its mission or keeping people and programs that distract from the main thing.
Lead On!
Steve

Six Generations in Church – part 1

Due to increased longevity of our populations, churches have six generations alive at the same time and actively involved. Churches must deal with six different attitudes toward architecture, furniture, expectations of staff, worship styles, what to wear to church, giving, going “green” at church, etc. All churches face this logistical nightmare. As this generational shift relates to giving, there is a chasm between the mindsets of younger and older generations. Whereas the oldest generation is known for giving to appeals, Generation Y prefers to give to causes.

  • GI Generation (1901-1924)
    o They are trying not to outlive their money
    o They prefer to give to institutions
    o They have very high trust levels of institutions and organizations
    o They are the Greatest Generation that fought World War II
  • Silent Generation (1925-1945)
    o They are trying not to outlive their money
    o They like to give to institutions
    o They have high trust levels of institutions
    o They grew up in the shadow of World War II and the prosperity of the 1950s
  • Baby Boomers (1946-1964)
    o They are in their peak giving years
    o The like giving to designated funds and causes
    o They trust organizations moderately
    o They grew up during the 1960s and Watergate
  • Baby Busters (1965-1983)
    o They are beginning to be major givers
    o They really like designated giving
    o They have low trust levels of government and organizations
    o They grew up during Iran-Contra, Jim Bakker and PTL, and plenty of other scandals
  • Gen Y or Millennials (1984-2002)
    o They are just beginning to give
    o They prefer to give designated gifts
    o They have low or no trust levels of organizations
    o They grew up with the Web and know they have access to anything and everything
  • Gen Z or iGeneration (2003- )
    o They are too young to have a view on giving right now
    o They will probably give significantly to designated causes
Lead On!
Steve