• Welcome desk location
  • Your Sunday morning welcome desk should be visible instantly and not crowded by workers talking to each other about Saturday’s ball game. Get the desk as close to the primary guest entrance door as you can – maybe even out on the sidewalk! If guests don’t know where to go, they’ll go somewhere else or go home.
• Interior church signage
  • Is your interior signage coordinated? Is it in clear and large print? Is it visible down hallways? Some churches have color signage for different buildings or different age levels such as green carpet and green signs for elementary school classes. Just don’t make the mistake of changing your signage style with every new building.
  • New signage is expensive – but it can have a “wow” effective both on members and guests. Use color – it is very effective in all areas of your church buildings.

Lead On!

Steve

• Lawn care
  • Is your grass cut and leaves raked on Thursday or Friday, especially during your growing season? Do your trees have mulch beds? Every three months, walk the entire church grounds with your lawn care provider – let him know your expectations clearly.
  • Dead trees and dead branches are dangerous to people and cars – cut them down. It’s cheaper than a lawsuit.
  • Trees are great – they help the church’s “green” image and provide shade. But, get trees with color (maples, cherries, crepe myrtles) instead of pines – people driving by will notice colorful trees. Avoid oak trees, they’ll tear up your pavement and sidewalks. Ask your city nursery for advice – you might even get trees for free (I did).
• Flowers and color beds
  • You need to have something in your color beds year-round (unless your winter flowerbeds are covered in snow). Flowers say a lot to guests – get flowers with lots of colors. I guarantee it will get attention.
  • Get rid of bushes in islands because they block the driver’s view as she looks for an empty spot. If you want bushes, put them against the building (and use azaleas or hydrangeas).

Lead On!

Steve

• Parking lot entrance signs
  • Can drivers see quickly (at 35 mph) where and how to get into your driveway?
  • What about coming in at night, in snow, or rain – is the driveway marked with reflectors, poles, or other visual aids?
• Parking lot maintenance
  • Every other year get your parking lot re-striped. Well-marked lines help people park cars properly. It also cuts down on “creative parking.”
  • “Creative parking” can lead to fewer actual parking spaces and to a bad impression to guests. It is also a hazard if it blocks access to emergency vehicles.
  • Some first-timers come to an evening performance. Light the parking lot so they can see how to get back to their car and continue their positive experience after the special event. Of course, residential churches need to consider the impact of lighting on neighboring houses and turn off parking lots at a reasonable hour.
• Guest parking
  • Ensure your guest parking (not “visitor parking”) is near the main entrance doors. Label these clearly so members don’t park there.
  • Some churches replaced “handicap parking” with “Special Needs/Sr. Adult Parking” so police cannot ticket non-handicap vehicles. It serves the same function but gives more flexibility.

Lead On!

Steve

• Street signs
  • Make sure there are street signs on the corner(s) nearest your building. If not, ask the city or county to install signs on your corner (not one of the other three). Make sure people can clearly see your church is at the corner of Elm and Main St. and not the other church at Elm and Second St.
• Exterior church signs
  • Ensure that the road-side signs with the church’s name are uniform. Some churches have signs of different architectural styles (Gothic, Baroque, Mission) reflecting the committee in charge at the time. Nice lighting is critical.
  • “Keep it simple, stupid” works for church signs, too. The signs should have “just the facts” – after all, there’s only so much fine print you can read at 35 mph. Somewhere the church’s website should be on the sign.
  • Signs with changeable lettering are not bulletin boards but are marketing tools – the messages must be a positive reflection on God and your church. Pithy messages are cute but what are you communicating?

Lead On!

Steve